Our Team

Gary Schubert was appointed Chief Executive Officer of Innovative Food Holdings (IVFH) in 2025, after serving as Chief Financial Officer since January 2024. As CEO, Gary leads IVFH’s strategic direction and oversees all aspects of the business with a focus on sustainable growth, operational excellence, and shareholder value creation.

Since joining IVFH, Gary has focused the organization on disciplined execution, operational efficiency, and vendor and item portfolio expansion—strengthening IVFH’s platform as a technology-enabled specialty food leader.

He earned his degree in Financial Management, with a minor in Accounting, from the University of Arkansas, where he also managed the growth of a multi-million-dollar trust fund on behalf of the university.

Brady Smallwood joined IVFH as COO and Director in May 2023, bringing a wealth of experience to the company from his track record in food retail and eCommerce. Formerly the Senior Director of eCommerce at The Kroger Co., Brady oversaw the strategic direction and operations of their $10+ billion eCommerce division. While at Kroger, Brady was selected as a Progressive Grocer’s GenNext award recipient for innovators under 40.

Brady holds a Master's in Business Administration from The University of Chicago Booth School of Business, where he was both an honors graduate and a Kilts marketing scholar. He earned his Bachelor's degree in Business Management from Brigham Young University.